South Africa, Feb. 3 -- These are findings from the TikTok's What's Next 2025 Trend Report which examines key trends shaping the future of marketing and entertainment.

3 trends

TikTok's What's Next 2025 Trend Report dives into the three trends shaping how brands engage on TikTok in 2025: Brand fusion, Identity osmosis, and Creative catalysts.

These trends give brands the tools to connect authentically, innovate boldly, and drive real results in a competitive, content-driven world.

Brand fusion

Gone are the days of one-size-fits-all messaging. On TikTok, brands thrive by embracing adaptability and forming lasting connections, as collaboration with creators becomes essential to success.

Collaboration with creators isn't just an option...