South Africa, Feb. 11 -- The impact of AI, the rapid overuse of similar stories, and the ability to produce content at a faster pace than ever before, has resulted in an almost sacreligious storytelling which "does the job" without the "oomph!" factor. The danger lies in the fact that while audiences are not confused by this. They are fatigued by it.

We are all connected, influenced, and drawn together by a dynamic push and pull desire to be seen authentically. And as a culture, we have plateaued creatively, and we are promoting imitation while silencing authenticity. Creators are jumping on trends, first introduced to them by other creators.

Repurpose. Recycle. Repeat.

Cusp of a creative renaissance

As a creative, however, I am both ...