South Africa, Jan. 22 -- Programmatic DOOH goes mainstream

Programmatic buying will continue to scale, with automation, real-time bidding and DSP integrations becoming more standard in South Africa.

In 2026, more premium and previously difficult-to-access DOOH inventory in airports, high-traffic transit nodes, freeway digital sites and major mall environments will become available programmatically for the first time.

Our projections are that programmatic DOOH in South Africa is set to grow significantly from approximately five percent (5%) of total DOOH today to 20% within the next two years, driven by agency demand for automation, measurability and audience-based planning.

The next shift is therefore that OOH becomes a measurable per...