South Africa, Jan. 19 -- Renting the future

Most African organisations are still in the early stages of AI and digital readiness, held back by legacy systems, limited skills and fragmented data. But this is also the continent with the most powerful creative engine on the planet.

Africa is the youngest place in the world. Seventy percent of sub-Saharan Africa is under 30. The median age is under 20. In 20 years, we will still be one of the youngest global regions. That is not a demographic curiosity. That is raw, unstoppable potential. It is our creative superpower if we choose to invest in it.

The truth is that trends, as we talk about them, are backwards-looking. They are summaries of things that have already happened. By the time som...