South Africa, Jan. 27 -- In the real estate sector, and across many South African SMEs, the "future" is being shaped right now by how we handle data, how we treat our teams, and how we choose to show up in a world saturated with connection and "noise".

Purpose is levelling the playing field

When entrepreneurs are clear on their purpose, they're not swayed by hype or the next big tech thing but are able to focus instead on what creates measurable and meaningful impact.

Future-fit businesses are those that use tech (AI, in particular) as an equaliser, allowing SMEs to compete with giants by automating the mundane (compliance, syndication, admin) so they focus on what really matters in business - relationship building.

If your service do...