South Africa, Jan. 27 -- AutoTrader data shows that online engagement continues to strengthen. In 2025, platform car-buying activity tracked consistent month-on-month growth, averaging a 19% year-on-year increase, with notable peaks through mid-year. This sustained rise points to a buyer journey that now starts (and often stays) online for longer, as consumers research, compare and shortlist before ever setting foot in a showroom.

Changing demand: SUVs and bakkies lead while traditional segments decline

That behaviour is reflected in shifting demand across vehicle types. SUVs remain the strongest performer, growing from 123,085 units sold in 2024 to 129,166 sold in 2025 (+5%), reinforcing their position as the country's most popular bod...