South Africa, Jan. 28 -- In 2025, it is anticipated that traders will be necessitated to look further than algorithms and user-generated content or AI-generated content to attract customers. In fact, it is expected that traders will go back to the intellectual property (IP) drawing board, with a view to leverage different forms of IP, to gain or maintain a competitive advantage in the marketplace. Traders will likely also take steps to circumvent the impact of overconsumption, which includes steps to promote, develop and protect sustainable technology.

Against the background of an oversaturated digital marketplace and record breaking temperatures, it is anticipated that IP law will be even more relevant and relatable in the coming year, ...