South Africa, Feb. 3 -- Social media platforms are constantly changing, and brands are adapting to meet the demands of increasingly perceptive consumers.

As such, influencer marketing continues to evolve at a rapid pace, cementing itself as a vital pillar of modern marketing strategies.

Looking ahead in 2025, influencer marketing is set to become more personalised, data-driven, and community-focused than ever.

Brands must prioritise authenticity, inclusivity, and purpose to remain relevant in an evolving digital landscape.

Top trends

Here are some of the top trends set to redefine influencer marketing in 2025 and beyond.

The rise of social commerce

Social media has transitioned into a fully integrated sales channel.

Platforms like...