South Africa, April 15 -- This is one of the predictions for the SpendTrends for 2025. The report also found that AI will begin to inform purchasing decisions. Already AI subscriptions have increased as consumers directly access these tools.

Taking a deeper dive into these and other trends at the recent report launch at Discovery Place in Sandton, CEO Discovery Bank and Discovery South Africa, Hylton Kallner emphasises three key insights driving these trends:

Drivers

Kallner highlighted the drivers of spending behaviour in 2024:

Danette Breitenbach 10 Apr 2025

Sustained high interest rates

High interest rates are straining finances, and in the last year, many consumers accessed their retirement savings to make ends meet.

Seventy pe...