South Africa, Jan. 30 -- As a ContentGrip article notes, AI will manage 85% of all customer interactions this year.

We're also looking to AI to enhance personalisation, and to help us make quicker decisions.

And, as we rely on AI to take care of more of our tasks, we'll start using more and more AI-powered tools.

Look forward to a year where included in your arsenal are tools like Salesforce, which generates predictive customer insights, GPT-4, AI-enhanced programmatic advertising solutions as well as technologies that allow us to analyse sentiment more accurately.

This year, we're also likely to see greater integration of augmented reality and AI, while Dynamic Yield and Persado are making sure that marketing is more personalised tha...