, Feb. 1 -- This will depend on leveraging the power of AI, which in turn will demand accessible, clean data that meets all the compliance requirements. Marketing teams will need to carefully apply themselves to a complex digital environment that will be more demanding.

The brands that will emerge winners in 2024 are those that work closely with specialists who have the required insight, can run a strong test-and-learn environment, and can help build internal support teams to run strong data-driven strategies.

Here is some advice for marketing leaders hoping to navigate these and other challenges.

Digital marketing budgets continued to shrink in 2023 and it was a year of tough money questions.

Many CMOs were interrogating their return...