South Africa, Jan. 9 -- South African internet penetration (as reported by Statista) in 2018 was 63.8%. In 2020 that is going to increase to 71.4%, which is an increase of 7.6%. But 7.6% of a population size of approximately 57 million is roughly 4.3 million more people who will have access to internet in 2020 and will be consuming content. Below are some of the digital video and influencer marketing trends to consider.

Data-led video and influencer campaigns

With the increased amount of consumption of online video and each social media platform prioritising the medium, trying to reach customers will become increasingly more important and difficult. Plug-and-play video simply won't drive the same results as it did and brands will need t...