South Africa, Jan. 7 -- The marketing and media industry is in a state of flux. As the fourth industrial revolution threatens the longevity of the print industry, marketing professionals working in print advertising are on a crusade to implement the best marketing campaigns to sell their digital offering.

On top of this looming threat of print becoming extinct, marketers must balance the demands of proving to advertisers that print brands should be the preferred and leading multimedia platform for advertisers, balancing circulation, event management and brand marketing initiatives. A similar balancing game is played by marketing professionals in radio and TV, just the metrics differ.

As for the consumers of media advertisements - the ol...