South Africa, Jan. 6 -- On a recent visit to the continent, APO Group CEO, Lionel Reina, spoke to Bizcommunity.com on latest trends in the way that multinational companies are currently rethinking their communications strategies in Africa.

The APO Group has become one of the most important voices across Pan Africa and the largest corporate media platform in Africa, with 300 multinational corporations distributing company news through APO's Newsroom to 450000 journalists in 54 countries. The APO newsfeed is also live on 250 key news websites in Africa and abroad.

"We have a voice because we distribute all over the continent and more and more corporations trust us to do all their communications on the continent. We are in a unique positio...