South Africa, Jan. 29 -- Instead, winners are strategically removing excess baggage, simplifying portfolios, segmenting retail strategies and building new revenue streams rooted in data, trade and community ecosystems.

4 trends shaping the retail

Four interconnected trends are shaping the next phase of FMCG and retail in South Africa.

Manufacturers: From ZBB to portfolio rationalisation

After years of Zero-Based Budgeting(ZBB) (popularised by the so-called "3G Effect"), global manufacturers are now pulling a deeper structural lever: SKU and portfolio rationalisation, increasingly referred to as portfolio complexity reduction.

This trend is highly visible in global liquor players.

- Diageo, through its Accelerate strategy, has explic...