South Africa, Oct. 16 -- This week, we go behind the selfie with Zubeida Goolam - co-founder and creative partner at BrandTruth Digital integrated content practice.

1. Where do you live, work and play?

I grew up in Bulwer in the KwaZulu-Natal Midlands. Coming from a small village meant I was always attracted to the big city lights and now that I live in the big city, I long for the easy village life. Oh, the irony. But Joburg is where it all happens and comes to life. I love this city, there's something magical and special about it. It's a melting pot of African possibilities. One only realises it when you return after some time away. The pace is like nothing else, and it has a way of keeping you focused and pushing you forward. When I'...