South Africa, Feb. 5 -- This week, we go #BehindtheSelfie with Fernando Machado, global chief marketing officer at Burger King and #NedbankIMC2020 keynote speaker.

1. Where do you live, work and play?

I live in Miami and work everywhere, but mainly from our headquarters in Miami, next to the airport. I have fun at work, so I would say that I play basically everywhere.

But if you are talking about personal life, I love to cook a BBQ at home; go to the park with Leo, my 4.5 years old son; and go to the movies with my wife, Annie.

2. What's your claim to fame?

I can tell the difference between an Impossible Whopper and a Classic Whopper. Just kidding. I can't.

I think my claim to fame probably is having more advertising awards than mos...