South Africa, Aug. 4 -- Bizcommunity together with the Nedbank IMC Conference, will present exclusive profiles of the speakers running up to the event.

Bassil is the BBC's first-ever chief brand officer.

His role is dedicated to redefining how the BBC connects with audiences around the world, which includes overseeing everything from brand positioning and audience experience to growth metrics and investment across the broadcaster's platforms.

Before joining the BBC in 2024, Bassil built a reputation for revitalising and repositioning well-known brands for long-term growth. He has most recently served as global vice president and chief marketing officer for Absolut Vodka in Stockholm.

Bassil has a passion for creativity, collaboration,...