South Africa, Sept. 1 -- This is according to research by AutoTrader.

"We surveyed 3,500 South Africans to determine new insights into the activities that our customers participate in to keep themselves occupied when they are behind the wheel," explains George Mienie, CEO at AutoTrader.

The results were nothing short of fascinating:

Our quintessential 'Happy Place'

"Our cars are our quintessential 'Happy Place'. This insight, and human truth, coupled with the research data, inspired our latest campaign and series of ads," says Mienie.

The first ad has attracted over nine million views and 32,000 engagements on social media alone.

He adds, 'The second went live before the start of the national team's defence of the Rugby Championship...