South Africa, Sept. 9 -- By using the strengths of all the tools at their disposal, they were able to create a large variety of assets to use across social platforms and mediums and show how you can make space for every kind of fun in the Toyota Starlet.

Extensive pre-production

To pull off this ad, extensive pre-production was required before anything could be shot.

In the script, the different worlds were linked together, with each transition being triggered by the Starlet's features to create an exciting journey.

Using a detailed storyboard, the team then planned which parts of the scenes would be created with AI effects or additions and which parts.

The footage of the Toyota Starlet, its driver and the rest of the cast was shot o...