South Africa, Nov. 13 -- The campaign is an innovative, non-invasive example of advertising that utilises artificial intelligence (AI) technology to market Standard Bank's app seamlessly on YouTube Music.

Integrated creative agency M+C Saatchi Abel, part of The Up&Up Group, partnered with Standard Bank to deliver the campaign.

Blending in

In an age where advertisements interrupt people's music viewing and streaming experience on YouTube, M+C Saatchi Abel asked the brutally simple question: How do we market the Standard Bank app without interrupting YouTube Music users' listening experience?

"Instead of forcing our way in, we blended in, creating 17 genre-specific tracks - all generated from a single script - tailored to users' playlis...