South Africa, June 3 -- Kasi hustlers

The Big Up campaign by Pepsi puts the spotlight on the kasi game-changers - the self-starters, side-hustlers, and visionaries who make magic with limited resources. Through social media, community-driven storytelling, and real rewards, Pepsi is backing the culture that never stops pushing forward.

Staying true to its global music focus, Pepsi has partnered with two powerhouse names who embody the spirit of hustle in South Africa: Oskido, a legend in the music industry, joins as the ultimate mentor - sharing wisdom, experience, and giving back to the next generation of dreamers. LeemcKrazy, the viral sensation and face of new-age hustle, brings the energy of kasi youth, ambition, and cultural relevan...