South Africa, July 2 -- Drawing inspiration from the parallels between physical fitness and financial wellness, the campaign aims to help people develop consistent, healthy money habits with the same grit and discipline they apply to physical fitness goals, creating a lasting financial impact over time.

Khensani Nobanda, group executive for marketing and corporate affairs at Nedbank, says turning abstract financial ideas into tangible realities is vital in building a deeper understanding of our emotional relationship with money.

A coach, a system, a guide

"'We want to equip people with the know-how and tools to develop intentional habits that will compound over time and lead to lasting financial success," says Nobanda.

"Very few peopl...