South Africa, Dec. 11 -- It taps into the country's mood, inviting South Africans to socially switch on and embrace the festive summer season as a well-deserved reward for a year of relentless hustle and ambition.

The campaign encourages families, youth, small businesses and all South Africans to prioritise fun, connection, and unforgettable moments - all powered by MTN's connectivity.

It's a bold clarion call: Do not disturb the season!

Emotive, brand-led approach

"In our country, the daily grind is more than survival; it is ambition in motion. MTN recognises that December isn't just a holiday but a special time to recharge and connect," says MTN SA's general manager: brand & marketing, Robyn Lewis.

South Africans rise early, push l...