South Africa, April 24 -- MTN seeks to elevate advertising in the industry once more through its authentic, African advertising with its Today We Make Moves brand platform.

Neo Mashigo, chief creative officer at The Up&Up Group says, "Historically, the ads in the sector were creative, engaging and distinctive."

The Up&Up Group's integrated agency M&C Saatchi Abel is the marketing services partner across all MTN's operating companies, while other specialist agencies in the group work with MTN in their areas of expertise.

He explains that at the outset of this campaign, we saw Today We Make Moves as an opportunity to tell authentic stories that reflect MTN's African DNA, to return to distinctive storytelling that taps into the cultural m...