South Africa, May 9 -- Debut

Named after the Italian word for monster, the sneaker debuted in 1999 and gained cult status with its bold, boundary-pushing design which expressed the spirit of the Y2K era.

Mostro gained renewed attention through an appearance at New York Fashion Week last year and at Paris Fashion Week in January 2025, and the tribe of contemporary converts continues to multiply thanks to special-edition releases and sought-after collaborations.

Puma's invite-only takeover of the Castle saw guests entering an immersive space where design elements created a visceral sense, they had been swallowed into the bowels of a creature that is living, growing and reacting. The eerie, dystopian atmosphere combined with a clinical ex...