South Africa, Dec. 2 -- AI and human intelligence

The campaign celebrates the powerful blend of AI and HU (Human Intelligence). Its message, "Whatever is holding you back, you can Outdo It with Intuit", highlights how the Intuit Platform gives business owners time back for what really matters - getting richer insights for better money outcomes - while allowing accountants to foster better client collaboration.

FCB New York developed the global platform idea, creative strategy, and global TVC and VOD, while FCB London took the lead on social, radio, and influencer activity across UK and EMEA. The multi-channel campaign brings to life the simple, seamless way business owners collaborate with QuickBooks' AI agents to support the way they w...