South Africa, April 17 -- Francois Viviers, group executive: marketing and communications at Capitec, says the campaign responds directly to South African Reserve Bank Research, which highlights that while bank account ownership is high at 91%, a concerning 33% of account holders use their accounts merely as 'mailboxes,' withdrawing all funds immediately upon deposit.

"Our client feedback reveals that for too long, high banking costs and complex fee structures have acted as a hidden tax on financial participation. This issue extends beyond fees to essential services like insurance, data, and airtime, eroding South Africans' trust in these various sectors. When South Africans cannot easily understand or predict the cost of a transaction, ...