South Africa, Aug. 22 -- Human-centred

This human-centred storytelling platform brings to life the meaningful difference the bank continues to make in the lives of millions of South Africans. Shot in a raw and authentic interview style, the commercial features real Capitec clients, not actors, sharing heartfelt reflections on the questions: Who do you bank on, and who banks on you?

Bank on Better isn't just a campaign. It's our truth," says Asha Patel, head of brand and communications at Capitec. "Capitec was built by being present in the moments that matter - whether that's helping parents fund their children's education, buying their first home, starting a business, travelling overseas or simply getting through the month. This work re...