South Africa, Feb. 4 -- The campaign has now been named an Official Selection at BrandStorytelling 2026, a Sanctioned Event of the Sundance Film Festival, which took place in Park City, Utah, between 21 to 24 January 2026.

Tseliso Rangaka, chief creative officer at Accenture Song, says, "This project represents the sweet spot of what Accenture Song offers, where deep human insight meets cutting-edge technology. We didn't just want to tell the Philipstown story; we wanted to build a platform that allows the world to participate in it. By digitising the town's culture, we've created a campaign that lives beyond a 30-second spot, offering immersive entertainment that drives tangible value."

Sharing a local success story on the global stage...