South Africa, Feb. 18 -- One Investec

As the group positions itself as "One Investec" - a more unified international organisation - it has created a new global brand leadership role to bring greater consistency to how the business shows up across markets. Head of global brand Rue Bateman, appointed just over a year ago, is leading that effort.

The task is straightforward in theory but complex in practice: protect what is non-negotiable, including the zebra and the "out of the ordinary" positioning, while ensuring the brand resonates locally in an increasingly fragmented world.

"We've never really had a global head of brand," says Bateman.

"As part of our global growth strategy, we've had to focus on building a strong, consistent globa...