South Africa, April 7 -- The brand, which sells a wide range of period products in South Africa, built the campaign on insights from questions and interactions received through its Lil-Lets Talk crowd-based platform-as well as qualitative community outreach-to help facilitate conversations, reduce stigma, and broaden representation around menstruation.

"What we've also seen on our Lil-Lets Talks platform are questions that include phrases like 'is it normal to' or 'am I normal if' - underscoring the need for more accessible education in this space," says Keryn Brien, marketing executive global HPC at Premier FMCG.

As part of the campaign, Lil-Lets has launched new quiz content, webinars with health and wellness experts, and tools to equ...