South Africa, May 5 -- It's a tremendous honour, both personally and professionally. On a personal level, it's a proud moment that reflects years of dedication to the craft of marketing and storytelling. Professionally, it represents a global acknowledgment of the incredible work being done by teams here in South Africa and at Telkom. It's also an opportunity to engage with world-class creativity, learn from global peers, and bring those insights back to continue driving impact and innovation within our brand and the broader industry.

I'm truly excited to contribute to the process and to represent South African creativity on such a prestigious platform.

I'm most excited to see how brands are truly reimagining business models to be more ...