South Africa, May 26 -- This year's theme, "where culture meets connection," brings together internationally recognised African creatives from diverse disciplines, uniting to create a powerful celebration of African creativity, culture and global influence.

The three short cinematic films, premiering on the Meta Africa page, takes viewers on a journey through the groundbreaking work, personal stories, and cultural influences of some of Africa's six most dynamic creative talents. Through powerful storytelling, the campaign unites diverse art forms of film, animation, dance, music and photography into a single narrative of creativity and collaboration.

Meet the creators behind the campaign

Featuring some of the continent's most popular a...