South Africa, March 12 -- As an innovative approach to tackle the lack of transformation within the digital media and marketing industry and to bridge the gap to access, the Interactive Advertising Bureau of South Africa (IAB SA) announced on Tuesday that it is launching Front Row.

In this week's #BizTakeouts podcast, we interviewed IAB SA Transformation Council head, Veli Ngubane on this new initiative and the necessity for transformation.

"Transformation is all about access," said Ngubane. Are the people that wouldn't have gotten a seat at the table at the table? Are people who wouldn't have ordinarily gotten the opportunity to consume certain content, to be at certain places to take advantage of certain opportunities, are they at the...