India, July 7 -- image credit- shutterstock

Hisar-based startup WiseLife, one-stop-solution for all yoga & home fitness essentials, previously featured in Shark Tank India Season 3, has raised Rs 8 crore in a Seed/Pre-Series A round from Rukam Capital.

The strategic investment marks a pivotal step in WiseLife's mission to become India's go-to brand for premium, eco-friendly yoga mats and other wellness products that blend unique design with affordability.

"The current funding round will help us scale WiseLife from a boutique brand to India's No. 1 yoga brand. We will be able to do a lot more experimenting and develop even better products and content for the yoga and fitness enthusiasts,"saidPrateek Kedia, Founderof WiseLife.

The new f...