India, Jan. 21 -- A shift is underway in the way Indian couples, living in both urban and rural areas, perceive fertility. As more young women join the workforce, marry late and postpone having children, stress and other lifestyle-related medical conditions like PCOS, endometriosis, fibroids, etc., are pushing India's infertility rate higher each year.

These factors have led In Vitro Fertilisation (IVF) to become a lifesaving force for many couples. The IVF industry is moving away from the niche space it has occupied in the past to the mainstream limelight in 2026, driven by increasing demand, technological advancements and precision in diagnostics, a skilled community of embryologists and data-driven, personalised fertility care.

Here ...