India, June 28 -- In a decisive step towards combating drug and substance abuse, the Government of Punjab has launched the Data Intelligence and Technical Support Unit (DITSU) - a pioneering initiative under its flagship campaign Yudh Nasheyan Virudh (War Against Drugs).

This first-of-its-kind public-private collaboration is supported by the Ananya Birla Foundation (ABF) and is poised to drive systemic, data-driven reforms to create a drug-free Punjab.

The launch was formalised through the signing of a Memorandum of Understanding between Bhagwant Mann, Chief Minister of Punjab and Ananya Birla, Founder of ABF.

DITSU will serve as the state's central technical and data insights hub, enabling the development of evidence-based policies, s...