India, Feb. 5 -- Model N, the leader in revenue optimisation and compliance for life sciences and high-tech companies, has published itsseventh annual State of Revenue Report, highlighting how executives in these industries are transforming their revenue operations.

The report reveals that while 87% of industry leaders are shifting toward automated revenue management operations, nearly 60% still rely on multiple solutions. Additionally, 62% are using or planning to implement generative artificial intelligence (GenAI) for revenue optimization activities, including deal analytics, process automation, and forecasting.

This gap between automation goals and system integration presents both a challenge and an opportunity. The research found t...