India, Jan. 9 -- Punjab-based Leeford Healthcare has announced a strategic investment of Rs 200 crore in the next three years to rapidly scale its Orthopedic & Mobility Aids division, signalling a major push into India's fast-growing preventive healthcare and rehabilitation market.

As part of this expansion, the company has unveiled action superstar and fitness icon Tiger Shroff as the Brand Ambassador for its orthopedic and mobility aids division and launched its nationwide campaign, 'Fit Raho, Hit Raho'.

India's orthopedic supports and mobility aids market is currently valued at Rs 2500 crore annually and is projected to grow to Rs 8000 crore by 2030, driven by rising lifestyle disorders, sports injuries, an ageing population, and gro...