India, June 28 -- L'Oreal India has joined hands with the Department for Promotion of Industry and Internal Trade (DPIIT) through a strategic Memorandum of Understanding (MoU) to boost innovation and empower startups in India's thriving beauty and personal care sector.

Through this collaboration, L'Oreal will fuel innovation via the Big Bang Beauty Tech Innovation Programme; Back startups focused on cosmetic science, sustainability, smart packaging & anti-counterfeiting; Co-create impactful solutions with Indian innovators while integrating global best practices.This partnership marks a powerful move toward deepening corporate-startup synergies and accelerating India's innovation-led growth story.

It reflects L'Oreal's strategy to stren...