India, June 6 -- image credit- shutterstock

The Government of India has launched the Ayush Nivesh Saarthi portal, a dedicated, investor-centric digital platform developed by the Ministry of Ayush in collaboration with Invest India. It brings together policy frameworks, incentive structures, investment-ready projects, and real-time facilitation under one unified interface.

Designed to support both domestic and global investors, the platform is a strategic tool that strengthens India's standing as a global investment destination for traditional systems of medicine. India's Ayush industry has emerged as one of the fastest-growing sectors in the country, recording an annual growth of 17% between 2014 and 2020. With rising global consumer in...