India, March 22 -- As the tech-savvy millennial population has come to expect a high level ofuser experience (UX), the healthcare industry has begun to digitize products, services, and commerce models. The industry is setting uppersonalized UX/user interface(UI)-enabledeCommerceplatforms and websites, which are expected to be the preferred digital channels for browsing and ordering medical devices and supplies.

This will not only improve access, quality, and affordability of healthcare, but also promote predictive, preventive, and outcome-based care models. The overall benefits ofsupply chain optimizationand improved UX are expected to result in an eCommerce channel that will reach$200 billionat a compound annual growth rate (CAGR) of 15...