India, Dec. 17 -- Bristol Myers Squibb (BMS), one of the world's largest biopharmaceutical companies, and Accenture, a global professional services firm, have announced the official opening of a new AI-powered content hub, 'Mosaic', in Mumbai, India.

The first-of-its-kind, end-to-end, generative AI-enabled content hub will accelerate Bristol Myers Squibb's commercialisation through enhanced digital capabilities, which will help identify physician's educational needs in real-time, enabling rapid creation of patient-centric content.

The Mosaic content hub was officially launched in Mumbai by Adam Lenkowsky, Chief Commercialization Officer of Bristol Myers Squibb and Ndidi Oteh, global CEO of Accenture Song.

"The future of healthcare is a...