India, Nov. 11 -- Despite having a deep relationship with the country, why are American car brands not successful in India?
There's a hit song by The Clash, a 1970s English rock band, called 'Should I Stay Or Should I Go?' A song that best reflects Ford's dilemma in India. Unable to sustain itself independently and still unwilling to let go of a presence in the world's fourth largest automotive market by volume, Ford seems to have been in a quandary. As the lyrics went, 'If I go there will be trouble / And if I stay it will be double.' So, finally, Ford bit the bullet and entered into a slightly complex relationship with Mahindra, and consequently, with India.
If I understand the dynamics of their new joint venture, called Ardour Automoti...