India, Nov. 9 -- Given the success of the Korean duo in the Indian market - I'm referring to the Hyundai-Kia colossus - there is no doubt that the threat to Maruti Suzuki's share in the Indian market will not be Japanese or European, but Korean. While Hyundai has been operating successfully in India for over two decades, Kia Motors' entry into the Indian market, and its immediate success, must have become a cause of sleepless nights for many automakers.
The reason for Kia's success, though, is not too difficult to see. Kia has smartly used the strategy of targeting high-volume segments, such as compact and mid-sized SUVs while avoiding the familiar trap of trying to beat Maruti at its own game of producing affordable hatchbacks. As we've s...