India, Nov. 6 -- Ather Energy is following the Tesla model of innovation, design & customer engagement, while also making electric mobility aspirational for the masses. We sit down with the company's co-founder & CEO, Tarun Mehta, to find out more about this EV start-up.
How did Ather Energy start?
Back in 2013, we were looking at the EV space quite closely, and were trying to figure out if we could make battery packs for this market. But the more customers we met, the more we realised that there's a gap - not in terms of technology but in terms of product.
There were only a few companies that made electric scooters for our market back then, but they weren't making anything completely from the ground-up. Instead, they imported parts from...