India, Feb. 18 -- Ducati has rolled out its Factory Made customisation programme, starting with the Multistrada V4 range in Europe. Buyers can now configure their motorcycle before it enters production instead of fitting parts later at the dealership. Orders go through the Ducati configurator, where customers select colours, wheels, seats and accessory packs. Once confirmed, the motorcycle is built at the Borgo Panigale factory with all selected equipment installed on the production line. The finished bike leaves the factory in the exact specification chosen at the time of booking. Ducati plans to expand the Factory Made programme to more models after this first phase with the Multistrada V4 family.

The main change is that customisation ...