India, Jan. 10 -- BMW has revealed the newest version of its Intelligent Personal Assistant (IPA), now enhanced with Amazon's advanced Alexa+ technology. Here's what you need to know.

The next-generation BMW iX3, first shown at the Munich Motor Show last September, is attracting significant attention at the CES 2026. One of the key reasons is the AI-powered BMW Intelligent Personal Assistant, now enhanced with Amazon's Alexa+, making the iX3 the first BMW to offer this technology. Since its debut in 2018, the BMW Intelligent Personal Assistant has been central to the iDrive experience. The rollout of Amazon Alexa Custom Assistant in 2022 accelerated its capabilities (enabling faster responses and broader knowledge access), while the 2025...