Colombo, July 16 -- A project titled the Access Initiative for Quitting Tobacco, will be first initiated in Jordan where 82.5% of men over the age of 18 used tobacco or e-cigarettes, and 60% of young people between the ages of 13 to 15 were addicted to nicotine.

The program comes just a few weeks after the World Trade Organization ruled that Australia's 'plain-packaging' laws for tobacco products did not present barriers to international trade - a major win for public health advocates against smoking.

The project will be led by WHO and the UN Interagency Task Force on Non-communicable Diseases and brings together the tech industry, pharmaceutical and NGO partners like the Coalition for Access to NCDs Medicines & Products. Amazon Web App...